About us

Transforming Businesses for Growth, Impact & Social Value

Strategic insight, hands-on delivery, and decades of leadership experience to unlock sustainable growth and measurable results.

James (Jim) Tunstall is a seasoned business leader, scale-up expert, and social economist who helps organisations move from challenge to opportunity. Drawing on 30+ years of CEO-level experience, he blends commercial acumen with a commitment to social and economic impact — guiding businesses to achieve ambitious growth, build resilient teams, and deliver lasting value.

Empowering Your Business Growth

Empowering Your Business Growth

James partners closely with boards and leadership teams to:

  • Align culture with strategy to sustain change
  • Identify and remove barriers to scaling
  • Embed commercial discipline without losing mission focus
  • Develop leaders and teams to deliver long-term value

His style is collaborative, pragmatic and results-oriented — blending strategic vision with operational insight to make change stick

"Real growth happens when strategy, culture and people work together."

James Tunstall is a business leader, strategist and social economist who specialises in turning ambition into results.
He has spent his career scaling companies, delivering transformations and mentoring leadership teams to achieve sustained performance.

Leader & Director – Innovate UK Business Growth Scale-Up Programme

    • Scaled the UK's flagship business-support initiative, recognised by the ScaleUp Institute as an Exemplar Programme.
    • Under James's leadership the programme's participating companies collectively raised £789 M+ in capital, created 1,078 new jobs, supported 3 AIM listings and a pipeline of 10+ more.
  • Entrepreneur & Founder – Bespoke Paper Services Group
    • Scaled a start-up to £14 M turnover, 87 staff and 7 % above-industry margins, achieving a profitable trade-sale exit.
  • Commercial Director & Deputy MD – Stora Enso Oy
    • Led cultural and operational transformation, doubling turnover from £70 M to £140 M in four years.
  • Strategic Consultant – Dignus Muneris Ltd